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Angela Fehrmann

24 Aug, 2011 09:59 AM via web

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1. Keeping traders interested - incentives

   Incentives don't always have be about money. In fact, the incentives we've seen work best have more to do with self-motivation than carrots.

   Figuring out the appropriate incentives for your company or customers can be difficult. We've tried to assemble this list of what people have tried or ideas we've recommended of how to provide continuing motivation.

   • Length of Markets: Depending on the types of markets you run, ideally markets should be a mix of long-term and short-term, or all short-term. By having some or all of your markets be short-term, users are more active in the marketplace because they make or lose money more actively. If they are long-term, they will place their initial trades and nev...
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